THE PERSONAL INFORMATION THAT WE COLLECT
When you visit our official website, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse through the site, we collect the data of individual web pages or products that you view, and the websites or search terminologies that referred you to our website. Lastly, we collect data on how you interact with the website. We refer to this automatically-collected information as “Device Information”.
We collect “Device Information” using the following technologies:
- “Cookies”: these are data files that are placed on your devices, like your smartphone and computer, and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files”: tracks actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”: include “tags”, and “pixels” which are electronic files used to get information and keep a record on how you browse the site.
Furthermore, when you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. This type of information is known as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- We also use the preferences you have shared with us to provide you information or advertising relating to our products or services and your other interests.
On the order hand, we use the "Device Information" that we collect to screen for potential risks and fraud (in particular, your IP address), and, more generally, to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store, you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your “Personal Information” to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
DO NOT TRACK
Please note that we do not alter our site’s data collection or use these practices when we see a “Do Not Track” signal from your browser.
If you are a European resident, you have the right to limit our access to the personal information we get about you. You also have the right to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please get in touch with us through the contact information below.
Additionally, if you are a European resident, we are aware that we are processing your information in order to fulfill contracts we might have with you (for example, if you place an order through the site), or otherwise to pursue our legitimate business interests listed above. Furthermore, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the site, we will keep your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 16 or 18 (Age of Consent is depends on your State or location).